Blake Lively hosts the opening of Swarovski’s new Crystallized concept store. Shoppers can customize their own jewelry or pick up a piece from one of the Swarovski designer collaborations including hefty necklaces by the British designer Christopher Kane. To celebrate, Swarovski also teamed up with charity:water on a limited-edition crystal pendant necklace called the “Divine Rock.” The necklace sells for $88 with 100 percent of the proceeds going to benefit charity:water’s causes.

Where: At the new two-level store at 499 Broadway in SoHo, New York.

Who: A-listers, designers and fashion insiders including Evan Rachel Wood, Lucy Liu, Janis Savitt, Jessica Hart, Erin Fetherston, Chloe Sevigny and magazine editors talking shop.