Plia Designs, Accessories for the Fashionably Wired

New York – July 1, 2009 – In recent years high-tech gadgets have received a complete image makeover, where now terms like ‘sexy’ and ‘sleek’ are used to describe what were once only thought of as sterile communication tools. Today – especially among the fashionable set – iPhones, iPods and Blackberry’s are seen as another glamorous accessory like a handbag or shoe. Which begs the question – why do these sophisticated inventions only have the option of being carried in a generic nylon or PVC case found in your local consumer electronics store?

Designer Jill Partain recognized this untapped niche in the marketplace. From her design studio in the foothills of Virginia’s Blue Ridge Mountains, Jill launched Plia Designs, a collection of high-quality, hand-crafted small leather accessories for handheld devices.

“Modern technology has become another facet for one to express their personal style, “explained Jill. “I wanted to celebrate this idea, while still honoring the traditions of Old World leather craftsmanship and construction.”

The Plia Designs collection features whimsical, yet practical silhouettes in rich colors, patterns and textures made from the finest leathers. Inspired by a vintage dinner jacket, the Jacket Case in hand-stitched python and snake print leather is a sure conversation starter. The Kangaroo and Whipstitch cases offer a more classic approach. For evening, the velvet-lined Luxe Hardshell Case does double duty as a miniaudiere, while the Bellini Clutch is an elegant, smart option  that would never be confused for a mere protective cover.

Each piece retails for under $80 and is available at www.pliadesigns.com.

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