One cannot discuss luxury knitwear without mentioning Pringle of Scotland. Founded by Robert Pringle in 1815, the British brand is one of the first luxury goods labels in the world. Worn by screen icons like Grace Kelly and Jean Simmons, Pringle has made an indelible imprint on the knitting industry, even creating the word ‘knitwear’ and originating the intarsia pattern now known as ‘argyle.’

The creative director since 2005, Clare Waight Keller is poised to carry on the knitwear brand’s celebrated legacy. Formerly of Ralph Lauren and Gucci, her novel take on Pringle’s timeless pieces blends luxury, tradition and modernity. Keller’s propensity toward innovation, with a nod to Pringle’s rich heritage, has reinvigorated the Spring 2010 collection, which has already gained fans in Madonna, Scarlett Johansson and Nicole Kidman. Elaborate collars and sharp-shouldered sheaths are just a few fresh updates to Pringle’s classic, time-honored aesthetic. With cropped swing jackets, chunky cashmere cardigans and knit dresses in vibrant hues, Keller imbues the luxury brand’s iconic style with a touch of contemporary charm that’s sure to thrill fans new and old.

Images courtesy Style.com.