Last October Dr. Susan Love embarked on a new venture and partnered with Avon to further Breast Cancer research; together they formed Army of Women. The objective of this foundation is unprecedented as it seeks to find the cause and prevention of Breast Cancer versus a cure. Army of Women matches doctors with women who have volunteered to participate in breast health studies. For each study an email is sent out to all of the volunteers with a brief description. If the women meet the criteria for the study they have the option to sign up by simply responding to the email.

In the past year Army of Women has recruited almost 312,000 women to volunteer their time and bodies to scientists researching the causes of Breast Cancer. With this brilliant partnership, 14 studies have been launched since last October giving scientists the opportunity to save money for research and process the studies at a much faster rate. In the past it has taken researchers months or years to recruit women for these studies but with Army of Women it speeds the process significantly and matches them within hours or days.

Moving into the second year Army of Women would like to overcome their challenge of recruiting minority women for the study. Thus far the foundation has 94% Caucasian women, 5% Hispanic women and only 1% of other minority women participating. It is also important to get more scientists on board for studies pertaining to healthy women, since it has been discovered that 70% to 80% of women who get breast Cancer have no risk factors. Army of Women seeks to increase their amount of recruits this year to show the doctors and scientists that women are willing to take part in the research. The fact is healthy women want a cure just as bad as the doctors fighting for a cure and the patients already affected.

Every October Pink products are marketed aggressively as a way to get women to support Breast Cancer Awareness but with the current economic status Army of Women offers a new option for advocacy. This opportunity is perfect for those that cannot give monetarily this year and even those who would like to get involved on a deeper level. For more information please visit ArmyofWomen.org and join the war against Breast Cancer.