DKNY officially launched on Facebook http://facebook.com/dkny inheriting over fifty thousand fans who interact with the fan page on a daily basis. Reaction to the page has been tremendous with regular dialogue and postings from brand enthusiasts around the world.

“After seeing the many Donna Karan and DKNY sites that were being created by fans and joined by thousands, we have decided that the interest and enthusiasm for our brands deserves attention beyond what our websites provide. The ability to interact with our fans and potential new customers in this arena is very exciting”, says Patti Cohen, EVP of Global Marketing and Communications.

As an additional forum for DKNY, “DKNY PR Girl” launched a profile on Twitter simultaneously. A link to her world can also be found on DKNY’s official Facebook page. “DKNY PR Girl” gives followers a real insider look into DKNY from the perspective of a publicist in NY for a brand truly rooted in New York. “DKNY PR Girl” allows fans to be a fly on her wall, whether out at night, producing a runway show or working on a photo shoot. She will also let fans benefit from her insider knowledge and connections in the fashion industry.

“DKNY PR Girl” is a savvy and fun character that will allow fans to really see behind the scenes at DKNY. DKNY is the energy and spirit of New York and “DKNY PR Girl” will invite followers to experience DKNY in an intimate, fun and informal way.over fifty thousand fans who interact with the fan page on a daily basis. Reaction to the page has been tremendous with regular dialogue and postings from brand enthusiasts around the world.

“After seeing the many Donna Karan and DKNY sites that were being created by fans and joined by thousands, we have decided that the interest and enthusiasm for our brands deserves attention beyond what our websites provide. The ability to interact with our fans and potential new customers in this arena is very exciting”, says Patti Cohen, EVP of Global Marketing and Communications.

As an additional forum for DKNY, “DKNY PR Girl” launched a profile on Twitter simultaneously http://twitter.com/dkny, “DKNY PR Girl” gives followers a real insider look into DKNY from the perspective of a publicist in NY for a brand truly rooted in New York. “DKNY PR Girl” allows fans to be a fly on her wall, whether out at night, producing a runway show or working on a photo shoot. She will also let fans benefit from her insider knowledge and connections in the fashion industry.

“DKNY PR Girl” is a savvy and fun character that will allow fans to really see behind the scenes at DKNY. DKNY is the energy and spirit of New York and “DKNY PR Girl” will invite followers to experience DKNY in an intimate, fun and informal way.

DKNY News:

DKNY Is having a sale this weekend, instore and online, for more info check out DKNY.com

ALL DKNY STORES & DKNY.COM

SALE – 30% OFF

THURSDAY – SUNDAY (JULY 2 – 5, 2009)

30% off – All white apparel (Men’s and Women’s – Spring & Summer)

30% off – Swimwear