Tuesday, November 24th, 2009 | Beauty, Shop

Day Protection

By Leah

EAPrevfgeDayIf you’d like to avoid the sagging, elastic-like skin you view during holiday time (e.g., grandma, great grandma and Aunt Edna) get cracking on some sort of prevention. A wonderful way to initiate the defense on your skin is to incorporate a simple regime of daily moisturizer. And we aren’t speaking on any dollar store emollient, think more along the lines of Prevage Day Ultra Protection Anti-aging Moisturizer. With this powerful punch of sunscreen 30 and PA++, rest assured you’re doing the best to defeat the aging process. FYI, the PA refers to the protection factor from the UVA rays, measured up to three pluses. So if you’re the beach goer that likes to linger in the sun, aim for the higher PA.

According to Elizabeth Arden this updated Day Protection is the first ever moisturizer with both a high level SPF and Idebenone, proven as the most powerful and effective antioxidant available on the market. Research reveals that of the 115 women testers during a four-week period, 95 percent came back with more taut skin.

It’s never too late to begin using some sort of day cream, why not start with Prevage ($125), shop ElizabethArden.com.

Friday, October 2nd, 2009 | Beauty, News, Shop

New Ceramide Skincare for Elizabeth Arden

By Leah

EA_2Elizabeth Arden is a woman who beauty devotes associate as the ‘Florence Nightingale’ of makeup …rather ironic as Arden’s birth name, Florence Nightingale Graham, is similar to that of the famous British nurse. As a pioneer in teaching women how to wear makeup and developing concepts for colors and formulas for cosmetics, Arden established a brand for women of all walks of life, conceptualizing how a lady preferred to look and feel feminine.

This season Elizabeth Arden brings two products to life: the Ceramide Perfect Ultra Lift & Firm Moisture Cream SPF 30 ($68) and Ceramide Plump Perfect Gentle Line Smoothing Exfoliator ($27). Both contain SNAP-8 (Acetyl Octapeptide-3), a powerful plumping agent that reduces the signs of lines and wrinkles for a more relaxed appearance. According to Elizabeth Arden tests, SNAP-8 is thirty times more effective than Argireline at plumping the skin’s appearance. Tony Vargas, Vice President of Research and Development at Elizabeth Arden, explains the science behind this. “Young skin is naturally firm and smooth, plumped up and full of moisture. But sun, age, stress and facial tension all have a cumulative effect on skin, leading to dryness, rough texture, fine surface lines and wrinkles, and a loss of vitality in skin’s essential collagen and elastin. New Plump Perfect with CPT technology was developed to address the multiple dimensions of this process and give skin a real plumping boost.”

EA_3Plump Perfect Ultra Lift provides optimum hydration with moisture boosting Ceramides and offers broad spectrum sun and daily environmental protection. Plump Perfect Exfoliator is a weekly treatment that sheds dry, dulling surface flakes to keep skin glowing. Both Ceramide products are available at ElizabethArden.com.