A bit instead of a chock-full is a good philosophy, especially when skincare applies this M.O. Mother and daughter skincare specialists, Karen & Kristin Petrovich translate this mission into their skincare solutions using only the ‘minimal necessary amount of components’. The answer is Själ (swed) Skincare, a holistic luxury range that combines Euro and Japanese biotechnology for an all-encompassing product base. Seeing the celeb following is endless, Själ’s doing their job to keep a fan base content incorporating the utmost in pure ingredients. Possibly it’s the decision to omit fillers like petroleum jelly, mineral oils, silicone and caffeine.

What’s fresh for the Själ family? Facial masks …the Pearl Enzyme Exfoliating Mask ($165) concocted with micro gems and pearls are designed to restore exhausted skin and the Kashmir Saphir Perfecting Mask ($150), made with silver, platinum, and gold, to calm skin and minimize pores.