Electrolux spokeswoman, Kelly Ripa, announced the company’s new eco-friendly “Kelly Green” washer and dryer at Banchet Flowers in NYC.  Ripa also kicked off a “virtual flower garden” campaign to drive awareness and raise funds for Global Green USA.  For every person who plants a virtual flower at www.electroluxappliances.com, Electrolux will donate $1 to Global Green USA to support their healthy green schools initiatives across America. And what’s more, each time they log in to plant a virtual flower, they are automatically entered for a chance to win the new limited edition “Kelly Green” washer and dryer.

Electrolux’s new eco-friendly laundry collection helps to minimize energy and water consumption.  The Eco-Friendly option available with most Electrolux wash cycles reduces the water temperature, using up to 43% less energy than a hot water wash. Innovative eco-friendly features are a priority across the appliance line, from washers that use up to 83 percent less energy and 56 percent less water to dishwashers that use at least 41 percent less energy and 40 percent less water than was used just 10 years ago

“Earth Day is a great time to renew one’s commitment to being green.  When you plant a flower in the virtual flower garden, you’ll feel good, do good, and brighten someone’s day,” says Ripa.  “You might even be lucky enough to win a new Kelly Green eco-friendly washer and dryer from Electrolux.”