Tuesday, July 14th, 2009 | Celebs, Fashion, Haute Press, News

Kelly Rowland in Thrive

By Kimberly

kellyrLos Angeles fashion house THRIVE confirmed R&B singer, actress and television host wore black pants by THRIVE to the Channel 11 PIX Morning Show on July 14th, 2009.   Kelly Rowland is promoting the new single “ When Love Takes Over” a collaboration with David Guetta and the finale of the Bravo reality show ‘ The Fashion Show”.  Thrive is  a Los Angeles based contemporary collection is the brain child of Rob Meadows and Ali Shahriyari.  Both founders are industry leaders in the field of computer technology and envisioned bringing the world of fashion and technology together, after attending their first fashion show in May 2005.  They soon realized that their new found interest in fashion should be materialized via a strong contemporary collection, based on great quality and fit with a “designer” look. The collection features dresses with plunging necklines, tops, and skirts embellished with elaborate – if sometimes S&M inspired – braiding, lattice weaving and venting, in neutrals as well as bright pastels.  The collection also features sharp suiting pieces that also subtly feature the weaving detailing, while maintaining a polished look.  The collection is available in specialty boutiques in Los Angeles, CA. To learn more about THRIVE, please visit the company website at  www.thrivela.com