Tuesday, December 1st, 2009 | Beauty, News, Philanthropy, Shop
Every Day is World AIDS Day at MAC
By Leah
MAC Cosmetics is going global today with their first worldwide Volunteer Day. Hundreds of MAC makeup artists will volunteer assisting local organizations that work to improve the lives of residents affected by HIV/AIDS. In Los Angeles artists are working with the Project Angel Food and in the New York area with God’s Love We Deliver. Additionally in New York city today only is an in-store promotion where 100 percent of sales for Viva Glam lipstick and lipgloss ($14 each) will be matched dollar-for-dollar by the MAC AIDS Fund. And for the store that sells the most, MAC plans to match two-to-one. The entire amount gathered will go to the MAC AIDS Fund to benefit grantees around the world. To date, MAC’s given more than $150 million to fight HIV/AIDS.

Tuesday, November 3rd, 2009 | Beauty, Shop
The November Hot List
By Leah
Fun times bring out a festive spirit. MAC Cosmetics is on with the low-key holiday hues that are utterly mesmerizing and full of life. From the bevy of picks within the MAGIC, MIRTH, AND MISCHIEF! Collection, both the Mineralize Blush in Superdupernatural ($21) & lusciously moist Dazzleglass in Phiff! ($18) do party hopping justice.
Carol’s Daughter Body Jelly ($13) is the petroleum free slather and lather emollient that’ll rid winter skin of chafing and chapping. The sweet oils (some high in natural fatty acids) are the proper concoction to alleviate water loss and protect skin from harsh weather. Best part: Body Jelly serves the entire clan; relive diaper rash on little ones, protect against scrapes and burns on teens and soothe dry hands on mom and dad.
Zoya Matte Velvet perfectly magenta pink polish ($6.99) in POSH is fitting for the POSH personality and the oh-so-very glamorous type.
Wednesday, September 30th, 2009 | Beauty, Celebs, News, Shop
MAC + Dean and Dan Caten of DSquared²
By Leah
Fashion duo Dean and Dan Caten or DSquared² join forces with MAC Cosmetics for a fall line of beauty. The range is basically a hit off their autumn / winter 2009 line and inspired by young Hollywood starlets (think Lohan and Olsen) who per Dan Caten look fantastic with their own style, without spending countless minutes getting ready. “Young Hollywood is about that, they don’t need to impress anyone, it’s cooler than being too studied. The same goes with the makeup, it isn’t about being perfect.” As for the partnership, Dan Caten says, “MAC is all about personal expression and I think DSquared² is on the same trip – neither company takes things too seriously. MAC is a part of our family, we grew up with them, and they’ve been so supportive of us and collaborating with them on this collection feels like the natural thing to do.”
DSquared² has been doing shows using MAC since their fashion debut twelve years ago. Gordon Espinet, MAC’s Vice President of Makeup Artistry who’s known the Caten men from their start back in Toronto explains, “I did the makeup for DSquared²’s first women’s collection and I’ve always felt strongly about doing a collaboration with them.”
The line developed by Gordon Espinet and the MAC Product Development consists of 10 products intended to compliment one another.

For the MAC aficionado here is a list of a few of the limited edition MAC DSquared² products to debut in stores this October: Lipstick ($14) in Nude Rose Light neutral pink, Sculpt and Shape Powder Duos ($21), Grease Paint Sticks ($17.50) and Kohl Power ($14.50) in Feline Glossy black.
Friday, September 18th, 2009 | Beauty, Fashion Week, Haute Press, News
MAC & Rodarte Do Tattoo’s for Spring 2010
By Leah
Designers Kate and Laura Mulleavy of Rodarte decided to uniquely accessorize their Spring 2010 Collection using MAC makeup artists alongside their stellar talents. The design duo collaborated with MAC senior artist Chantel Miller and key artist James Kaliardos to create a Maori-inspired geometric tattoo-look. According to Miller, “The idea for the tattoos stemmed from Kate and Laura’s desire to celebrate makeup as art not only for the face, but also for the body in a similar way that Indian culture uses henna. They want women to look at makeup as an accessory for an outfit the way you would a bracelet or a necklace.”
After much collaboration four different full sleeves, one neck and eight half-sleeves of makeup-styled ink totaled 13 creations, all of which evoked feelings of a futuristic tribe. When the time came to bring the designs to life, it took forty artists and four hours to hand paint the body art onto the models. Miller said, “Application is key to creating a body art look like this, so the brushes play an essential part.”
Rodarte’s combined forces with MAC certainly are a perfect example of how artistic collaboration can bring a collection to life on the catwalk.


- Aubry Bozzano & Leah Jayasanker














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