What an amazing event this was! Hundreds of fashionable individuals gathered to witness an amazing runway show while mingling with some of LA’s own well-known designers.  Can’t wait until the next one!

Los Angeles, CA (May 15, 2009) —“Fashion @ The Grove”, a new series of programming designed to provide high-end fashion entertainment for The Grove’s Platinum shopper, successfully launched last evening to an audience of 300 seated influencers with hundreds more standing.

A runway show hosted for the first time by Barneys New York Co-Op not only featured some of Los Angeles’ top design talent, it brought them out as well. Designers Michelle Mason of Mason, Cynthia Vincent of Twelfth St. and Nony Tochterman of Petro Zillia along with the creative forces behind brands Trovata, ever and Genetic Denim were all present as they watched the highlights from their Spring / Summer 09 collections saunter down the runway.

Additionally, designers Magda Berliner, Kristi Paras of Zachary’s Smile, Britt Bardo of Swan Song, Nick Verreos of Nikolaki, and Kevin Carney of The Generic Man were also on hand to usher in this first in a series of special events.

“Fashion @ the Grove” was widely publicized to both traditional and social networking outlets. An independent Facebook fan page garnered 200 followers within the first week of its launch alone with Tweets about the event reaching an audience of approximately 30,000 people and counting.

The late night event began at 9:30 PM with a runway show styled by Elizabeth Stewart, celebrity stylist and New York Times editor-at-large. Guests were treated to live music by DJ Kevin Carney (Generic Man / Black Disco) and a session of after-hours shopping with the designers present.

The event was made possible with the support of these sponsors: Lincoln, Mark Cosmetics, Prive, L.A. Models and LA Times Magazine.

www.fashionatthegrove.com

PC: Tiffany Rose Photography