Petro Zillia | POSHGLAM

Saturday, December 26th, 2009 | Celebs, Fashion, Los Angeles, News

Petro Zillia: Los Angeles Fashion Paradise

By Samantha

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Nony Tochterman, the creative genius behind celebrity favorite clothing line, Petro Zillia, is no stranger to fashion. In fact, Tochterman finds it hard to separate her life from fashion and style. Growing up in Tel Aviv, she grew up watching her mother run a trendy boutique and was sewing by seven years old. By 11, she was selling hand-made feathered earrings to her friends, and at 17, she sold her first piece of clothing in her mother’s boutique. With dreams of fashion, she re-located to Los Angeles to learn the retail end of the business and then to New York. After the jet-setter returned to Los Angeles, Petro Zillia was born in 1996 to high acclaim from editors and taste-makers alike. In 2006, she opened the doors of The House of Petro Zillia, her retail haven, which pays homage to the lifestyle, spirit and style of Petro Zillia on Tochterman. Petro 2smaller

Starting with simple accessories, Nony Tochterman created a large-scale, ready-to-wear line that has been photographed in leading magazines and worn by celebrities from Scarlett Johansson and Fergie to Mischa Barton and Paris Hilton. The line is full of bold pieces with striking colors reminiscent of vintage style. Tochterman gains inspiration from retro styles and compliments them with her own unique twist making each garment truly unique and fashion-forward. For the girl that is Petro 6smaller confident in fashion and wants to make a truly phenomenal style statement, Petro Zillia is the answer, and Nony Tochterman is the woman to thank for her fantastical approach to fashion.

For more information, visit Petro Zillia, where you can also shop online if you aren’t lucky enough to shop in her rainbow front Los Angeles store.

Photos courtesy of Whitney Cox

Tags: Nony Tochterman, Petro Zillia

Thursday, July 9th, 2009 | Fab Events, Fashion, Sample Sale, Shop

Qio Sample Sale Event | LA

By T.Nicole

Fashion, Art and Music come together for one of the biggest sale events of the summer at Qio. The sun in finally out in LA which means it’s time to add those special summer pieces to your wardrobe! Features brands such as Joyrich, Monn Amur, Verum, Petro Zillia, Ettika, and Siwy will be available at amazing prices. Along with great deals there will be live performances, music, food and fun! The event is all day so make some time this Saturday to stop by and see what great deals you can catch.

Tags: Ettika, Events, Fashion, Hysteric Glamour, JoyRich, Jupiter and Juno, Monn Amur, Petro Zillia, Qio, Sample Sale, Siwy, Verum

Monday, May 18th, 2009 | Fab Events, Fashion, News

Fashion @ The Grove rocks LA

By T.Nicole

What an amazing event this was! Hundreds of fashionable individuals gathered to witness an amazing runway show while mingling with some of LA’s own well-known designers. Can’t wait until the next one!

Los Angeles, CA (May 15, 2009) —“Fashion @ The Grove”, a new series of programming designed to provide high-end fashion entertainment for The Grove’s Platinum shopper, successfully launched last evening to an audience of 300 seated influencers with hundreds more standing.

A runway show hosted for the first time by Barneys New York Co-Op not only featured some of Los Angeles’ top design talent, it brought them out as well. Designers Michelle Mason of Mason, Cynthia Vincent of Twelfth St. and Nony Tochterman of Petro Zillia along with the creative forces behind brands Trovata, ever and Genetic Denim were all present as they watched the highlights from their Spring / Summer 09 collections saunter down the runway.

Additionally, designers Magda Berliner, Kristi Paras of Zachary’s Smile, Britt Bardo of Swan Song, Nick Verreos of Nikolaki, and Kevin Carney of The Generic Man were also on hand to usher in this first in a series of special events.

“Fashion @ the Grove” was widely publicized to both traditional and social networking outlets. An independent Facebook fan page garnered 200 followers within the first week of its launch alone with Tweets about the event reaching an audience of approximately 30,000 people and counting.

The late night event began at 9:30 PM with a runway show styled by Elizabeth Stewart, celebrity stylist and New York Times editor-at-large. Guests were treated to live music by DJ Kevin Carney (Generic Man / Black Disco) and a session of after-hours shopping with the designers present.