Pureology Serious Colour Care, the first 100% vegan ZeroSulfate® shampoo for colour-treated hair is heading to the coast making its salon debut in New York City, New York and Santa Monica, California with Rare by Ruth Roche/Pureology Salon as the East Coast Flagship and Byu-ti Hair Therapy as the West Coast Flagship. “As a leader in professional colour care, Pureology aligned with two colour focused salons so consumers can experience the brand at salons on both the east and west coasts,” explains Darienne Howe, Senior Director of Communications Marketing for Pureology. “Rare by Ruth Roche/Pureology Salon and Byu-ti Hair Therapy represent Pureology’s values and place a huge emphasis on hair colour, are ethically conscious, support Pureology’s cause marketing programs, and offer up-graded backbar treatment among other services.”

Founded by Ruth Roche in 2003, Rare by Ruth Roche/Pureology Salon is the Tribeca salon for exceptional services and top-notch customer care. Byu-ti Hair Therapy founded by Natasha Sunshine is a full service hair destination who’s dedicated to making healthy hair the priority using very unique personalized treatments for its clients. Their motto is to ‘Give Goodness’.

Visit Pureology Serious Colour Care to learn more.