A new denim brand promising to be the next big thing to come out of L.A., has just hit Harrods store in London. The new brand looks set to take you on a whirlwind ride in its signature ’skinny motorcycle jean’ as seen on Rihanna.

Vintage 1 is a ladies denim collection that is all about motorcycle chic.  Philippe Naouri- the denim genius who has recently been linked to big brands such as Replay, Diesel, G-Star and Levis – is the brain behind this new label. Perhaps the most appealing benefit of owning a Vintage 1 jean, is the fact that they have successfully turned the basic jeans into a fashion statement. Their basic plain or distressed look got many fashion lovers going crazy for them as proven when they sold out of stores in only a couple of weeks.  The brand is already gaining a celebrity cult in Cameron Diaz, Dannii Minogue, Anna Friel and even super stylist – Rachel Zoe.

The aim of the Vintage 1 brand is to capture the attention of the fashionista that craves individuality. Naouri’s goal is to create a line of edgy, everyday clothing for the fashion forward man and woman. To bag yourself a plain or distressed pair, they are available at Harrods but if you are unable to make it down there, you can order online from Havetolove.com