When the sun is shining, the temperature’s high and the waves are rising, there’s only one thing left to do:  hit the beach in style. For the ultimate in beach chic, look no further than Cynthia Rowley’s new collection for Roxy.

Debuting this Spring, the line of sportswear, swim, accessories and shoes is as wallet-friendly as it is beach-ready, ranging from $14 to $225. One glance, however, at the colorblocked dress’ flawless construction and immaculate lines and it’s clear that Rowley does not sacrifice quality for affordability.

The collection is designed to cater to the carefree lifestyle of ladies who take the summer by storm. Pack everything, from an oversized hoodie to gingham wedges, conveniently in the duffle bag and set out on your next adventure.

Through her modern use of colorblocking and cut-outs, Rowley captures the easy, breezy beach culture with an air of sophistication and refinement. Each garment reflects the serenity of a summer day filled with sand and sun: “The most important things as a designer is to tell a story, and everything we do contributes to the story,” Rowley explains. “This is an authentic and genuine expression of that, as surfing is something I love to do.”

The collaboration launches at Barney’s New York and Colette in Paris in April 2010. For more information, visit Cynthia Rowley.