Since the 1980s, Edward Beiner has created eyewear coveted by some of Hollywood’s hottest celebrities from Jennifer Lopez and Heidi Klum to Alicia Keys and Lindsay Lohan. Beiner creates both regular and prescription shades, constantly offering something new and timeless to his famous clientele. The sunnies are classic yet possess a “cool” vibe that has everyone raving. The stylish shades are a hit among those fortunate enough to live in sunny South Florida, where the designer has seven locations.

Beiner knows that great sunglasses can’t just be chic, they also have to be practical and useful. He uses Eye Point Technology which stimulates the human eye and recreates perfect vision, meaning that only the most technologically-advanced lenses are used in his products.

Living in Miami, Beiner draws inspiration from the sunny skies that frequent Florida. Being a Brazilian native, the sun is no stranger to the designer. In a time when people were solely wearing sunglasses for corrective reasons, Beiner capitalized on their accessorizing capabilities and made his glasses fashion staples. The designer works with only the most skilled factories and artisans and the best materials in creating his dramatic, yet totally wearable eyewear. Upon looking at the collection, you can immediately draw in the Miami Art Deco lifestyle paired with classic elegance.

In a rough economy, Beiner’s collection is consistently growing, thanks to his true passion and niche in the eyewear industry. His stores offer his own collection alongside the likes of Chanel, Chrome Hearts and Cartier. It may still be winter, but Edward Beiner is making us long for the summer sun.

To shop and learn more, visit Edward Beiner.